A lifelong cyclist who started work in cycling after holding senior positions in international food companies, Kevin Mayne is now the chief executive of Cycling Industries Europe (CIE), an international association for cycling businesses. CIE delivers the strengths of the business and industrial sector to the growth of cycling in Europe. CIE represents cycling related businesses at the European Union and runs influential cross-sector expert groups on key industry topics.


Kevin has been a leading figure in cycling advocacy and governance for more than 20 years, during which time he has collaborated, supported and learned from the cycling community in more than 30 countries. He has worked for ECF, Cycling UK, held advisory positions to government and expert groups and is a board member of the International Mountain Biking Association (Europe).