AGENDA

THE AGENDA

MONDAY, MARCH 21

9:00 AM
3:00 PM
BPSA Trade Association Committee Board Meeting
4:30 PM
PeopleForBikes Boards and Committees Welcome Back Mixer
5:30 PM
Welcome to the BLC — Dana Point | Cocktail Hour on Vue Lawn
Welcome from PeopleForBikes Coalition Board Chair Chris Speyer (REI) and PeopleForBikes Foundation Board Chair Blair Clark (Canyon)
6:30 PM
James L. Oberstar Award for Bicycle Advocacy
Presented to Austin Mayor Steve Adler by John Burke, President, Trek Bicycle
6:45 PM
BLC Opening Dinner and Reception on Vue Lawn
9:00 PM
After Hours | Nightcap at OverVue Lounge
Theme: Better Biking for All
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 1 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Adaptive Cyclists: Inspiring Athletes Show Us What’s Possible

Session description: In this live session, cyclist Clara Brown and sprinter Jerryd Wallace will share their journeys to the 2020 Paralympic Games in Tokyo and highlight how the power of community, passion and perseverance can accomplish truly monumental feats.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Made and Assembled in the USA: What Could It Mean for the Industry? 

Session description: The bicycle industry, like many, has been deeply affected by the pandemic, trade wars and rapid price increases in international freight. This panel will bring together experts from across the industry to explore the potential for U.S. production to help stabilize the supply chain, generate new jobs and what it would take to make onshoring happen.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
Theme: Bikes: A Climate Solution
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 2 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Industry Sustainability: Doing Our Part to Tackle Climate Change

Session description: Everyday, the bicycle industry is presented with opportunities to make our internal and external operations more sustainable. Whether your business is just embarking on its sustainability journey or you have already made great strides, every step, large or small, is one towards progress. In this session, you will learn and gain inspiration from industry leaders who are paving the way in this space. From packaging, to marketing, to corporate partnerships, our choices make a difference as we learn and grow together to combat climate change.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Closing the Loop: Industry Campaign for Electric Bicycle Battery Recycling

Session description: As more and more riders discover the joy and convenience of electric bicycles, the need for convenient and sustainable battery recycling solutions has become apparent. PeopleForBikes proactively addressed this need by collaborating with Call2Recycle to develop a voluntary battery recycling program for the U.S. bicycle industry. In this session, you will learn more about this initiative, hear from current program participants and have the opportunity to get involved and support the long-term and sustainable adoption of electric bicycles.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking

TUESDAY, MARCH 22

6:30 AM
Dawn Patrol Morning Bike Rides + Yoga — Check out our bike, yoga and surf schedule here!
Breakfast will be served from 7:00 - 9:15 a.m. outside on the Laguna Terrace
9:30 AM
BLC Kick Off with U.S. Representative Mike Levin
9:40 AM
PeopleForBikes Welcome and Vision 
Jenn Dice, President + CEO
10:00 AM
Keynote:  How He Built Simplehuman — A Conversation With Founder + CEO Frank Yang, Hosted by Guy Raz of NPR’s “How I Built This” and “TED Radio Hour”
Introduced by Jenn Dice, President + CEO, PeopleForBikes
Guy Raz, creator and host of one of NPR’s most popular programs — “How I Built This” — interviews simplehuman’s founder and CEO Frank Yang to share leadership lessons, insights on his problem-solving passion, his drive for constant innovation and how his love of bikes serves as a personal and professional inspiration.
11:00 AM
Networking Break
11:15 AM
How You Can Change the World
Introduced by Jenn Dice, President + CEO, PeopleForBikes 
John Burke, President, Trek Bicycle
11:45 AM
Change Agents: Rapid Industry Growth, Consolidation and Outside Investment
Introduced by Allison Straub, President + CEO, Burley Design
Consolidation and change is happening at an accelerated pace at all levels of the bike industry. Hear from some of the biggest agents of change in the last two years and their vision for the future.
Joe Graney, CEO, Santa Cruz Bicycles; COO, Pon Bike North America
Nathan Pund, Managing Director, Houlihan Lokey
Robin Thurston, Chairman + CEO, Outside, Inc.

12:45 PM
Lunch + Networking on Vue Lawn
2:00 PM
Welcoming Diverse Participation: The Changing Face of Ridership
Introduced by Milay Galvez, Director of Marketing, BikeCo
Riders and advocates from diverse backgrounds share their journeys and insights on how to grow and sustain diversity in cycling.
Moderated by Eliot Jackson, Chairman, Grow Cycling
Rahsaan Bahati, Founder, Bahati Foundation
Quinn Brett, Wilderness, Outdoor Recreation and Accessibility Analyst, National Park Service
Vincent Salabye, Regional Coordinator, Silver Stallion

3:00 PM
Networking Break
3:30 PM
Say Hello to Your New Customers
Introduced by Ian Christie, CEO, Summit Bicycles
Learn more about the new riders who entered the market during the pandemic and hear from endemic and non-endemic consumer research experts on how to reach these customers and keep them riding.
Moderated by Dr. Jennifer Boldry, Applied Innovation Leader, NAXION
Liz Stahura, Co-Founder, BDSA
Kelly Davis, Director of Research, Outdoor Industry Association
Dragana Pajovic, Director of Global Sales Strategy, SRAM

4:45 PM
Day Two Wrap Up and Call to Action
Pat Cunnane, PeopleForBikes Board Member; COO, Yuba Bicycles
5:00 PM
6:00 PM
Dinner: Outdoor Beach BBQ at the World Famous Doheny State Beach
BPSA Award Presentation
Theme: Better Biking for All
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 1 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Adaptive Cyclists: Inspiring Athletes Show Us What’s Possible

Session description: In this live session, cyclist Clara Brown and sprinter Jerryd Wallace will share their journeys to the 2020 Paralympic Games in Tokyo and highlight how the power of community, passion and perseverance can accomplish truly monumental feats.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Made and Assembled in the USA: What Could It Mean for the Industry? 

Session description: The bicycle industry, like many, has been deeply affected by the pandemic, trade wars and rapid price increases in international freight. This panel will bring together experts from across the industry to explore the potential for U.S. production to help stabilize the supply chain, generate new jobs and what it would take to make onshoring happen.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
Theme: Bikes: A Climate Solution
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 2 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Industry Sustainability: Doing Our Part to Tackle Climate Change

Session description: Everyday, the bicycle industry is presented with opportunities to make our internal and external operations more sustainable. Whether your business is just embarking on its sustainability journey or you have already made great strides, every step, large or small, is one towards progress. In this session, you will learn and gain inspiration from industry leaders who are paving the way in this space. From packaging, to marketing, to corporate partnerships, our choices make a difference as we learn and grow together to combat climate change.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Closing the Loop: Industry Campaign for Electric Bicycle Battery Recycling

Session description: As more and more riders discover the joy and convenience of electric bicycles, the need for convenient and sustainable battery recycling solutions has become apparent. PeopleForBikes proactively addressed this need by collaborating with Call2Recycle to develop a voluntary battery recycling program for the U.S. bicycle industry. In this session, you will learn more about this initiative, hear from current program participants and have the opportunity to get involved and support the long-term and sustainable adoption of electric bicycles.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking

WEDNESDAY, MARCH 23

6:30 AM
Dawn Patrol Morning Bike Rides + Yoga — Check out our bike, yoga and surf schedule here!
Breakfast will be served from 7:00 - 9:15 a.m. outside on the Laguna Terrace
9:30 AM
Welcome to Day 3
Andrew Kempe, Senior Manager OEM Sales, Shimano
9:35 AM
Keynote: Creative Companies and Courageous Leaders — Turning Culture Into Competitive Advantage With Best-Selling Author Polly LaBarre
Introduced by Andrew Kempe, Senior Manager OEM Sales, Shimano
A founding member of Fast Company and co-author of the award-winning book “Mavericks at Work: Why the Most Original Minds in Business Win,” Polly LaBarre is a top speaker who leaves audiences with actionable lessons from organizations and leaders who are transforming their cultures and industries by breaking the rules and harnessing the human element.
10:30 AM
Networking Break
10:50 AM
Brands Leading the Conversation on Sustainability and Inclusion
Introduced by JJ Trout, Chief of Staff, PeopleForBikes
Learn from industry innovators Patagonia and REI on spearheading bold initiatives on climate action and social justice and how you can implement these learnings at your business.
Matt Dwyer, Vice President of Product Impact and Innovation, Patagonia
Susan Viscon, Senior Vice President of Corporate Investment and Development, REI 
Dan Kihanya, Director of Corporate Development and Investment, REI

12:00 PM
Trends Impacting Mobility and Transportation
Introduced by Claudia Wasko, Vice President + General Manager, Bosch eBike Systems
• Brian Markwalter, SVP Research and Standards, Consumer Technology Association
12:30 PM
Lunch + Networking on Vue Lawn
1:30 PM
The Great Resignation Meets the Hybrid Future of Work (Current State)
Introduced by Ken Lousberg, CEO, SRAM
How are organizations making changes in order to attract diverse talent, retain current employees and inspire and foster inclusiveness during the Big Quit? This session will dive into the future of remote and hybrid work — its effectiveness, its limitations and how to optimize this new norm moving forward.
Dele Downs Kooley, Senior Human Resources Program Manager, D&I Global Talent Acquisitions Excellence, Microsoft
Ben Coates, Managing Director, POC North America

2:30 PM
Networking Break
3:00 PM
Global Supply: Can It Be Fixed?
Introduced by Bob Margevicius, Executive Vice President, Specialized Bicycle Products
With rising pressures from capacity, labor, energy, shipping, raw materials and tariffs, what does the future of manufacturing look like for both small and large companies?
Mike O’Gara, Senior Vice President, Huffy Corporation
Jeff Scully, Founder + President, Ortlieb USA
Jean-Marc Sorhondo, Head of North America Ocean Operations, Flexport

4:00 PM
Networking Mini Break
4:15 PM
Regulations and Risk: Is That Bike an Electric Bicycle?
Introduced by Larry Pizzi, Chief Commercial Officer, Alta Bikes
Product innovation continues to outpace current regulations for electric bicycles. As product developers create new e-bike concepts, companies need to pay closer attention to the legal standards that govern electric bicycles in the United States.
Erika Z. Jones, Partner, Mayer Brown
Erik Pritchard, President and CEO, Motorcycle Industry Council, Powersports Industry and Safety Associations

5:15 PM
Day Three Wrap Up and Call to Action
Gloria Hwang, PeopleForBikes Board Member; Founder and CEO, Thousand
5:45 PM
Networking Break + Office Hours
Bocce Tournament - Sponsored by Bianchi at Lantern Bay Park
6:30 PM
BLC Closing Dinner Celebration at Lantern Bay
Theme: Better Biking for All
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 1 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Adaptive Cyclists: Inspiring Athletes Show Us What’s Possible

Session description: In this live session, cyclist Clara Brown and sprinter Jerryd Wallace will share their journeys to the 2020 Paralympic Games in Tokyo and highlight how the power of community, passion and perseverance can accomplish truly monumental feats.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Made and Assembled in the USA: What Could It Mean for the Industry? 

Session description: The bicycle industry, like many, has been deeply affected by the pandemic, trade wars and rapid price increases in international freight. This panel will bring together experts from across the industry to explore the potential for U.S. production to help stabilize the supply chain, generate new jobs and what it would take to make onshoring happen.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
Theme: Bikes: A Climate Solution
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 2 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Industry Sustainability: Doing Our Part to Tackle Climate Change

Session description: Everyday, the bicycle industry is presented with opportunities to make our internal and external operations more sustainable. Whether your business is just embarking on its sustainability journey or you have already made great strides, every step, large or small, is one towards progress. In this session, you will learn and gain inspiration from industry leaders who are paving the way in this space. From packaging, to marketing, to corporate partnerships, our choices make a difference as we learn and grow together to combat climate change.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Closing the Loop: Industry Campaign for Electric Bicycle Battery Recycling

Session description: As more and more riders discover the joy and convenience of electric bicycles, the need for convenient and sustainable battery recycling solutions has become apparent. PeopleForBikes proactively addressed this need by collaborating with Call2Recycle to develop a voluntary battery recycling program for the U.S. bicycle industry. In this session, you will learn more about this initiative, hear from current program participants and have the opportunity to get involved and support the long-term and sustainable adoption of electric bicycles.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
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