AGENDA

THE AGENDA

DAY 1DAY 2
  • KEYNOTE: Creative Companies and Courageous Leaders — Turning Culture Into Competitive Advantage With Best-Selling Author Polly LaBarre
    A founding member of Fast Company and co-author of the award-winning book “Mavericks at Work: Why the Most Original Minds in Business Win,” Polly LaBarre is a top speaker who leaves audiences with actionable lessons from organizations and leaders who are transforming their cultures and industries by breaking the rules and harnessing the human element. LaBarre highlights turning culture into a competitive advantage and helps creative companies and courageous leaders in reinventing the logic of how business gets done.
  • Welcoming Diverse Participation: The Changing Face of Ridership
    Riders and advocates from diverse backgrounds share their personal journeys along with insights on how to grow diversity in cycling. They’ll share individual perspectives and challenges as well as the opportunities ahead for reshaping a more inclusive future for all bicyclists. Don’t miss this open discussion on what the future rider looks like and how we welcome them into bicycling.
  • Change Agents: Rapid Industry Consolidation and Outside Investor Growth
    Consolidation is happening at an accelerated pace at all levels of the bike industry. Brands, manufacturers, direct-to-consumer, brick and mortar retailers and traditional tech brands are moving at a rapid pace to meet the demands of increased ridership. Brands are retailers and retailers are brands regardless of how they originally entered the market — everything has changed. Outside industry investment is also at an all-time high. Hear from the three biggest agents of change in the last two years and their vision for the future.
  • Say Hello to Your New Customers
    The pandemic gifted the bicycle industry an opportunity to grow and diversify its participant base for the long term. We’ve seen both growth in the overall number of customers riding and shifts in new and existing riders’ preferences. In this session, we will learn more about the purchasing patterns and riding habits of new pandemic riders, trends from the outdoor and parallel industries and how to engage these riders from consumer research experts.
  • Regulations and Risk: Is That Bike an Electric Bicycle ?
    Product innovation continues to outpace current regulations for electric bicycles. As product developers create new e-bike concepts, companies need to pay closer attention to the legal standards that govern electric bicycles in the United States. As products continue to evolve, what questions need to be asked to make sure the appropriate product safety standards are being followed? This session will bring legal experts and leaders together from across industries to cover the existing regulatory environment, discuss the risks posed when product development moves faster than regulation and share experiences when government agencies catch up.
  • KEYNOTE: How He Built Simplehuman — A Conversation With Founder Frank Yang, Hosted by Guy Raz of NPR’s “How I Built This” and “TED Radio Hour”
    Guy Raz, creator and host of one of NPR’s most popular programs — “How I Built This” — interviews simplehuman’s founder and CEO Frank Yang to share his passion for perfection and constant innovation that has led to his company’s great success. Yang will discuss his unique product design approach, inspired by his love for cycling, and philosophy on how mind and body work in harmony. Learn about the organization’s direct-to-consumer market approach, distribution pivots and how they handled monumental customer demand in the last year, all while nurturing a new hybrid work environment and fostering an active company culture.
  • The Great Resignation Meets the Hybrid Future of Work (Current State)
    There has been a dramatic shift in the American workforce with resignations and reassessments peaking across all industries in the last two years. What is the true impact of these resignations as employees reevaluate their future? How are organizations making changes in order to attract diverse talent, retain current employees and inspire and foster inclusiveness during the Big Quit? This session will dive into the future of remote and hybrid working — its effectiveness, its limitations and how to optimize this new norm moving forward.
  • Brands Leading the Conversation on Sustainability and Inclusion
    Industry heavyweights spearhead initiatives on climate action and social justice while maintaining profitability. This session will explore how Patagonia operationalized sustainable practices into their culture, how their stewardship across sustainability, climate and policy has been instrumental in their current and future growth and how you can implement these learnings at your business. It will also cover REI’s commitment to increasing the number of diverse brands on their shelves, and their new Path Ahead Ventures program, aimed at assisting BIPOC entrepreneurs in the outdoor industry by investing $30 million to help select startups grow.
  • Global Supply: Can It Be Fixed?
    Companies dramatically recalibrated their processes in the last two years to meet demand, adapt and build a more diverse and resilient supply chain. Experts will share lessons learned, rapid decisions made and innovations to accelerate product delivery for long-term success. With rising pressures from capacity, labor, energy, shipping, raw materials and tariffs, what does the future of manufacturing look like for both small and large companies? Can consumers expect this broken chain to be fixed, and how do alternate manufacturing locations play into this complex equation?
Theme: Better Biking for All
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 1 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Adaptive Cyclists: Inspiring Athletes Show Us What’s Possible

Session description: In this live session, cyclist Clara Brown and sprinter Jerryd Wallace will share their journeys to the 2020 Paralympic Games in Tokyo and highlight how the power of community, passion and perseverance can accomplish truly monumental feats.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Made and Assembled in the USA: What Could It Mean for the Industry? 

Session description: The bicycle industry, like many, has been deeply affected by the pandemic, trade wars and rapid price increases in international freight. This panel will bring together experts from across the industry to explore the potential for U.S. production to help stabilize the supply chain, generate new jobs and what it would take to make onshoring happen.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
Theme: Bikes: A Climate Solution
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 2 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Industry Sustainability: Doing Our Part to Tackle Climate Change

Session description: Everyday, the bicycle industry is presented with opportunities to make our internal and external operations more sustainable. Whether your business is just embarking on its sustainability journey or you have already made great strides, every step, large or small, is one towards progress. In this session, you will learn and gain inspiration from industry leaders who are paving the way in this space. From packaging, to marketing, to corporate partnerships, our choices make a difference as we learn and grow together to combat climate change.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Closing the Loop: Industry Campaign for Electric Bicycle Battery Recycling

Session description: As more and more riders discover the joy and convenience of electric bicycles, the need for convenient and sustainable battery recycling solutions has become apparent. PeopleForBikes proactively addressed this need by collaborating with Call2Recycle to develop a voluntary battery recycling program for the U.S. bicycle industry. In this session, you will learn more about this initiative, hear from current program participants and have the opportunity to get involved and support the long-term and sustainable adoption of electric bicycles.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
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