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Ben Coates

Managing Director, POC North America
In his current role as managing director of POC Sports North America, Ben Coates is helping focus a team on POC’s mission: to protect lives and reduce the consequences of accidents for athletes or anyone inspired to be one. Ben is an industry leader and passionate advocate for cycling — he was a founding member of the Bike Town USA movement in Steamboat Springs, CO and is on the Advisory Board for PeopleForBikes. During Ben’s tenure with POC, the company has been awarded honorable mention in Outside Magazine’s “Best Places to Work” twice. With experience in retail, sports marketing, product development and business leadership, Ben has watched the industry evolve and grow for more than 20 years.