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Dr. Jennifer Boldry

Applied Innovation Leader, NAXION
As the Applied Innovation Leader at NAXION, Jennifer consults with clients to design a program of research and leverage the insights to inform business decisions across a variety of functional areas (e.g., consumer insights, brand strategy, marketing, product development, pricing structure, retail landscape, etc.). Jennifer brings a unique combination of methodological and consulting expertise that enables her to serve as a true business partner to her clients. Jennifer’s background is in statistical modeling with a focus on non-independent data (e.g., data collected over time or within groups). Jennifer has directed research at National Analysts Worldwide, Breakaway Research Group, Leisure Trends, an NPD Group Company and PeopleForBikes. Jennifer’s research has been published in top-tier, peer-reviewed journals and funded by the National Science Foundation. Jennifer holds M.S. and Ph.D. degrees from Texas A&M University, where she was trained in experimental social psychology.