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CEO, Santa Cruz Bicycles; COO, Pon Bike North America
As the CEO of Santa Cruz Bicycles, Joe Graney is responsible for making high quality bikes for athletes and enthusiasts alike. Joe has spent most of his life around bikes — from a paper route on BMX, to working in a bike shop, to his role leading several well-known cycling brands whose products have been ridden to World Championship and Grand Tour podiums. Influenced by spending his early years growing up in his family's machining business in suburban Boston, Joe has supported local manufacturing and sustainable business practices throughout his career. Joe has also championed the brand's role in promoting cycling advocacy, especially trail building and mountain bike access, around the globe with more than $2 million raised to support trails and trail-building organizations in the last three years.