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Kelly Davis

Director of Research, Outdoor Industry Association
Kelly Davis has more than 25 years of experience in market research including 11 years as the director of research for SnowSports Industries America and four years as the senior director of research for the Aircraft Owners and Pilots Association. Kelly is a methodologist with innovative leanings and is always looking for more effective ways to gather and apply insights. The focus of her work is helping industry stakeholders understand mechanisms that affect their markets. She has helped many brands understand and target participants more effectively, track their customers’ journeys, build clearer views of potential customers, and design products.