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Susan Viscon

Senior Vice President of Corporate Investment and Development, REI
Susan Viscon is senior vice president of REI Co-op’s Corporate Development and Investment group — the co-op’s organization and venture fund dedicated to accelerating the success of founders of color in the outdoor industry. Her team’s work focuses on addressing the challenges that founders of color face by leveraging REI's capabilities, resources, customers and capital so they can grow and scale their businesses faster. Together, Path Ahead Ventures collaborates with these founders to create an outdoor industry where economic opportunity and success reflect the true diversity of people who love, protect and share life outside. Viscon has maintained strong ties with the broader outdoor industry and vendors through her years of leading the REI Merchandising and Co-op Brands teams. Among her achievements at the co-op, Susan has sponsored and led programs like the REI Force of Nature initiative to advance leadership, empowerment and presence for women in the outdoors. She is now the executive sponsor of the co-op’s Women of Retail employee resource group.