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Steve Reeds has more than 25 years of supply chain experience within Dorel Sports, first at Roadmaster/Brunswick Bicycles, then Pacific Cycle, and now Dorel Sports/CSG. He started his career in Production Control and then moved up to leadership positions in Purchasing, Product Development, Sourcing, and Operations.  Currently, Steve works across the Dorel Sports segment supporting sourcing, development and supply chain activities in Asia across both Pacific Cycle and Cycling Sports Group.

Prior to his current position, Steve held the role of SVP Operations at Cycling Sports Group, SVP Global Sourcing at Cycling Sports Group, VP Product Development and Sourcing at Cannondale Sports Group and VP/General Manager IBD at Pacific Cycle.