Specialized Bicycle Components
Social + Environmental Responsibility Manager
As the Applied Innovation Leader at NAXION, Jennifer consults with clients to design a program of research and leverage the resultant insights to inform business decisions across a variety of functional areas (e.g., consumer insights, brand strategy, marketing, product development, pricing structure, retail landscape, etc.).
Jennifer has directed research at National Analysts Worldwide, Breakaway Research Group, Leisure Trends, an NPD Group Company and most recently at PeopleForBikes. Prior to her career as a market research analyst, Jennifer was an Assistant Professor at Montana State University, where she taught graduate and undergraduate courses in statistics and research methods for the social sciences. Jennifer’s research has been published in top-tier peer reviewed journals and funded by the National Science Foundation. Jennifer holds M.S. and Ph.D. degrees from Texas A&M University, where she was trained in experimental social psychology.