10 a.m. - 5 p.m.

Explore Tucson Your Way‍

11 a.m. - 3 p.m.

PeopleForBikes Research and Statistics Subcommittee Workshop in Santa Rita

12 p.m. - 5 p.m.

Bicycle Leadership Conference Registration + Badge Pick Up

1 p.m. - 2:30 p.m.

PeopleForBikes Electric Bicycle and Legal, Legislative, and Safety Subcommittees Technical Standards Workshop in Executive Boardroom

3 p.m. - 4:30 p.m.

Bicycle Product Suppliers Association (BPSA) Trade Association Committee Meeting in Executive Boardroom

5:30 p.m. - 6:30 p.m.

Welcome to the 2024 BLC Happy Hour at Canyon Club
Sponsored by Visit Las Vegas, Outside, and Runway Group

6:30 p.m. - 9:30 p.m.

Welcome to the 2024 BLC Opening Reception at Coyote Corral
‍Attire: Dress Your Best High West

‍Remarks by:
Ravi Rajcoomar, Vice President Business Network, PeopleForBikes
Jenn Dice, President + CEO, PeopleForBikes
John Burke, President, Trek Bicycle

Featured Guests:
Tim Blumenthal, Former President, PeopleForBikes
Congressman Earl Blumenauer (D-OR)

AFTER HOURS

Cascade Lounge

DAWN PATROL

Dawn Patrol Group Rides and Ventana Canyon Subcommittee Hikes

6:30 a.m.

Bike Rides | Meet at Hotel Valet Entrance

7 a.m.

Subcommittee Group Hikes
Sunrise Yoga + Sound Bath at Cascade Terrace

7:15 a.m. - 8:45 a.m.

Breakfast at Cascade Terrace | Sponsored by Best Payment Solutions

8 a.m.

BikesPAC Advisory Group Breakfast Meeting

9 a.m.

Welcome to the 2024 Bicycle Leadership Conference

Welcome from Megan Hottman, Attorney/Owner, Hottman Law Office PC

Opening Remarks from Jenn Dice, President + CEO, PeopleForBikes

Nick Hage, SVP General Manager, Dorel Sports; PeopleForBikes Board Member

9:20 a.m.

Keynote
The Long Game: Pragmatism, Resilience, and Optimism Present a Bright Future for Bicycling

Chris Speyer, Chief Merchandising Officer + Senior Vice President, REI

10 a.m.

Keynote
The Urgent Need for Engagement on Capitol Hill

Charles Cooper, Managing Partner and Founder, Brumidi Group

10:30 a.m.

Networking Break | Sponsored by Shimano

11:00 a.m.

Using Data to Understand Current Market Trends and Future Expectations

Dr. Jennifer Boldry, Senior Group Director, NAXION
Matthew Tucker, Director of Client Development, Circana
Ryan Atkinson, President + Co-Owner, Workstand
Peter Woolery, Managing Member, Bicycle Market Research

11:40 a.m.

Keynote
Cycling Renaissance: Europe's Path to Adding 50 Million Riders and Industry Metamorphosis

Kevin Mayne, CEO, Cycling Industries Europe

12 p.m.

Lunch and Networking at Cascade Terrace | Sponsored by Tempo + Runway Group

Outride Lunch + Learn | Together We Can Outride Anything

David Wood, Team Lead, Outride
Esther Walker, Senior Research Manager, Outride
Chazz Robinson, Senior Program Manager, Outride

1:30 p.m.

Leadership Lesson
Lessons From (Re)building Product Brands

Phil Molyneux, CEO, Rad Power Bikes

1:45 p.m.

From DEI to Belonging: The Importance of Inclusive Workplaces

Aparna Rajagopal-Durbin, Co-Founder, The Avarna Group
Zipporah Allen, Chief Business Officer, Strava

2:30 p.m.

Networking Break | Sponsored by Shimano

3 p.m.

Show Me the Money: The Future of Outside Investment in Bicycling  

‍John Bastian, Director of Global Investment Banking, Baird
Nathan Pund, Managing Director, Houlihan Lokey
Michael Smith, Managing Director Investments, D.A. Davidson

3:30 p.m.

Leadership Lesson
Trailblazing the Way Back Home: Opportunities in Onshoring

Nicole Johnson, Co-Founder, Boyd Cycling

3:45 p.m.

Live. Work. Play: Lessons from the Largest Open Streets Event in the U.S.

Romel Pascual, Executive Director, CicLAvia
Jose Maldonado, Chief Marketing Officer, PeopleForBikes

4:05 p.m.

Film Preview: Hard Miles

Christian Sander, Co-Writer + Producer, Hard Miles
‍Greg Townsend, Cycling Coach, Rite of Passage
Max Burnell, Casting Director + Unit Production Manager, Hard Miles

4:25 p.m.

Closing Remarks from Claudia Wasko, General Manager, Bosch eBike Systems; PeopleForBikes Board Member

5:30 p.m.

Cocktail Reception at Grand Ballroom Foyer
Sponsored by Citrus-Lime

6:30 p.m.

Best of Tucson Culinary Experience Sponsored by Outside

After Hours

Cascade Lounge

DAWN PATROL

Dawn Patrol Group Rides and Ventana Canyon Subcommittee Hikes

6:30 a.m.

Bike Rides | Meet at Hotel Valet Entrance

7 a.m.

Fearless Future Happy Hike 
Subcommittees Group Hikes 
Sunrise Yoga + Sound Bath at Cascade Terrace

7:15 a.m. - 8:45 a.m.

Breakfast at Cascade Terrace
Sponsored by BUZZ Bikes + Crank Tank

9 a.m.

Welcome from Megan Hottman, Attorney/Owner, Hottman Law Office PC

Opening Remarks from Blair Clark, President, Canyon Bicycles US; PeopleForBikes Foundation Board Chair

9:10 a.m.

Keynote
What Not to Learn From Silicon Valley‍Randy Komisar, Author, Executive, and Investor in Innovation, Kleiner Perkins

10:10 a.m.

Keynote
Riding a Wave of Diversity: Lessons and Insights from Surfing’s Growth

Vipe Desai, Executive Director, Surf Industry Members Association

10:30 a.m.

Networking Break | Sponsored by Shimano

11 a.m.

Keynote
Winning With Generative AI: Crafting a Future-Ready Strategy

Charlene Li, CEO, Quantum Networks Group

11:45 a.m.

Leadership Lesson
Accepting Adversity and Moving Forward

Anne Hed, CEO, Hed Cycling

12 p.m.

Lunch and Networking at Cascade Terrace | Sponsored by Revelyst

Revelyst Lunch + Learn | Innovation and SustainabilityMarissa Strano, Materials Innovations and Sustainability Manager, Revelyst
Michael Cattanach, Product Line Manager,  Polartec
Alicia Applegate, General Manager of Action Sports Merchandising and Cycle Activity Strategy, REI

1:30 p.m.

Leadership LessonGrowing Ridership Through Global Media Coverage

Guy Voisin, Senior Director of Cycling, Warner Bros. Discovery

1:45 p.m.

Leadership LessonThe Influence of Demographics and AI on the Future of Work

Lisa Picard, Co-Founder and Managing Partner, Oxygen Investment Management

2:05 p.m.

Keynote
The China and Taiwan Risk: Understanding the Implications for Your American Business

Erin Murphy, Senior Fellow, Center for Strategic and International Studies (CSIS) Asia Program

2:35 p.m.

Networking Break | Sponsored by Shimano

 3 p.m.

Leadership LessonThe Best New Car is an E-Bike: How Leasing Can Change the Bike Industry

Tomi Viiala, Co-CEO, Stromer

3:15 p.m.

PeopleForBikes’ Trade Priorities to Protect Your Business

Jodi Gracey, Director of Global Trade Compliance, Trek Bicycle

3:25 p.m.

Navigating Legislative Solutions to E-Bike Issues

Jeffrey D. Stenquist, Utah State Representative
Matt Moore, Policy Council, PeopleForBikes

4:05 pm

Closing Remarks from Larry Pizzi, General Manager, Alta Cycling Group; PeopleForBikes Board Member

5:30 p.m.

Closing Night Cocktail Reception at Cascade Terrace
Sponsored by LVCA

6:30 p.m.

Closing Night Dinner and PeopleForBikes BPSA Awards at Ventana Heights Terrace
Sponsored by Visit Las Vegas, SRAM, Workstand, Outside