Dana Point, California
March 14-16, 2023
Presented by PeopleForBikes

BLC 2023 AGENDA

The Bicycle Leadership Conference returns to beautiful Dana Point, California, from March 14-16, 2023. See our list of confirmed speakers at the link below, and check back often as the full agenda is announced. 

Unless otherwise noted, all activities are hosted at Laguna Cliffs Marriott Resort and Spa.
day 1
day 2
day 3

tuesday 3/14

10:00 a.m. - 5:00 p.m.

Dana Point Your Way
Experience Dana Point at your own pace. From arts and culture to outdoor excursions, there is so much to explore in Dana Point and make the most of your stay.

11:00 a.m. - 3:00 p.m.

PeopleForBikes Research + Statistics Subcommittee Meeting

12:00 p.m. - 6:00 p.m.

BLC Event Registration | Lantern Bay 1

3:00 p.m. - 4:30 p.m.

Bicycle Product Suppliers Association (BPSA) Trade Association Committee Meeting

5:00 p.m.

2023 BLC Kick Off Happy Hour 

6:00 p.m.

Welcome to the BLC 2023 Opening Reception

6:15 p.m.

BLC — Dana Point: United for the Future of Bikes
Welcome on behalf of PeopleForBikes Board of Directors
Nolan Moser, Board Member, PeopleForBikes Coalition Board; Assistant Vice President Bicycle Component Division, Shimano
Chris Speyer, Chair, PeopleForBikes Coalition Board; Vice President of Merchandising and Co-op Brands, REI

6:30 p.m.

United for the Future of Bikes
Jenn Dice, President + CEO, PeopleForBikes

John Burke, President, Trek Bicycle

8:30 p.m.

After Hours | OverVue Lounge

wednesday 3/15

6:30 a.m. - 8:30 a.m.

Dawn Patrol Morning Bike Rides

7:00 - 9:00 a.m.

Breakfast | Laguna Brick
Sponsored by NBDA

8:00 a.m.

Sunrise Yoga With PeopleForBikes’ Kerri Salazar

9:15 a.m

Welcome to Day Two
Biju Thomas, Bicycle Leadership Conference Master of Ceremonies; PeopleForBikes Ambassador 

Opening Remarks
Eric Joannou, Project Manager, JBI.BIKE

Welcome from PeopleForBikes Leadership Team:
Jenn Dice, President + CEO 
Matt Moore, General + Policy Counsel
JJ Trout, Chief of Staff
Jose Maldonado, Vice President Marketing + Communications
Ravi Rajcoomar, Vice President, Business Network 

9:30 a.m

SESSION
The Power of Employee Wellness: Boosting Resilience, Fulfillment, and Performance
Suneel Gupta, CEO, RISE

10:30 a.m. - 11:00 a.m.

Networking Break

11:00 a.m.

KEYNOTE
Bridging the Gap: Building Equity and Inclusion in Cycling
Bonnie Tu, Chairperson, Giant Group

Introduction by Cassondra Spring, Global Marketing Manager, Liv Cycling 

SESSION
The Future of Safety Technology

Robert C. Hampshire, Ph.D., Deputy Assistant Secretary for Research and Technology + Chief Science Officer, United States Department of Transportation
Reid Sigety, Chief Operating Officer + Chief Strategy Officer, Spoke Safety
Brian L. Johnson, City Manager, Peachtree Corners
Praveen Singh, Director of Business Development, Qualcomm

Introduction by Biju Thomas, BLC Master of Ceremonies

2023 BLC Group Photo
On stage before lunch  

 12:00 p.m. - 1:30 p.m.

Lunch + Networking | Vue Lawn
Sponsored by Brompton
Guest Speaker Will Butler Adams, CEO, Brompton

1:30 p.m.

SESSION
Using Industry Data to Plan for Challenging Times
Matthew Tucker, Director of Client Development - Sports, The NPD Group
Amir Sadeghi, Ph.D., Consulting Associate Director, Economics and Country Risk, S&P Global

Introduction by Alison Donlan, Vice Chair, PeopleForBikes Research + Statistics Subcommittee

2:30 p.m. - 3:00 p.m.

Networking Break

3:00 p.m.

SESSION
The Future of Work — Shifts in Workplaces + Leadership Under Rapid Technological Change
Lisa Picard, Partner, Blackstone

SESSION
Investments and Acquisitions in the Bike Industry — What Are Buyers Looking For?
Darren Campbell, President, Hayes Bicycle Group
James Carey, Partner, Next Sparc; Owner, Revel Bikes
Moderated by Russell Cree, Managing Partner, Bell Lap

4:15 p.m.

Daily Wrap Up and Calls to Action
Biju Thomas, Bicycle Leadership Conference Master of Ceremonies
John Munhall, Chair, BPSA Trade Association Committee; Director of Bicycle Product, Giant Bicycles

4:30 p.m.

Office Hours + Networking Time

5:00 p.m. - 6:15 p.m.

Happy Hour
Sponsored by GT  

6:30 pm - 9:00 p.m.

Best of Dana Point Dinner 

9:00 p.m. +

Late Night Laguna
BPSA Awards + Karaoke | Ballroom 

Thursday 3/16

6:30 a.m. - 8:30 a.m.

Dawn Patrol Morning Bike Rides

7:00 a.m. - 9:00 a.m.

Breakfast | Laguna Terrace
Sponsored by Best Payment Solutions

Sunrise Yoga With PeopleForBikes’ Kerri Salazar

8:00 a.m.

Sunrise Yoga With PeopleForBikes’ Kerri Salazar

9:15 a.m.

Welcome to Day Three
Biju Thomas, Bicycle Leadership Conference Master of Ceremonies; PeopleForBikes Ambassador

Opening Remarks
Andrea Pankow, Board Member, PeopleForBikes Coalition Board; Vice President + GM, Bell Helmets/Raskullz/Krash

9:30 a.m.

KEYNOTE
Going Further Together
Eric Artz, CEO, REI

KEYNOTE
Transforming Capitalism: Using Business As A Force For Good
Davis Smith, Founder + CEO, Cotopaxi
Introduced by: JJ Trout, Chief of Staff, PeopleForBikes

10:30 a.m.- 11:00 a.m.

Networking Break

11:00 a.m.

KEYNOTE
Our Future is Digital
Eric Min, Founder + CEO, Zwift
 
CEO LEADERSHIP LESSONS
11:20am
Ken Lousberg, CEO, SRAM
11:30am
Gloria Hwang, Founder + CEO, Thousand
11:40am
Bruno Maier, President + COO, United Wheels
11:50am
Paul Calandrella, Vice President Strategy + Merchandising, The Pro’s Closet
12:00pm
Armin Landgraf, Chief of Worldwide Markets, Specialized Bicycle Component

12:00 p.m.- 1:30 p.m.

Lunch + Networking | Vue Lawn
Sponsored by Lost Paddle/eRevolution

1:30 p.m.

SESSION
Forget Your Product: Customer Data is the Secret Ingredient to Strong Brands and
Lifetime Value
Matt Heitmann, CMO Signa Sports United
Dustin Robertson, Partner, DRMG

Introduced by: Tony Crowell, Global Leader of Digital Commerce, Specialized

SESSION
How to Make Lasting Internal Company Cultural Change
Introduced by Jenn Dice, President + CEO, PeopleForBikes
Tiffany Smith, Camber
Elyse Rylander, Manager, Diversity Equity Inclusion, Quality Bicycle Products (QBP)

2:30 p.m.- 3:00 p.m.

Networking Break

3:00 p.m.

SESSION
Global Bike Industry Partnerships to Fight Climate Change
Courtney Munch, Sustainability Specialist, Trek Bicycle; Representative, CIE/CONEBI Sustainability Expert Group
Greg Gausewitz, Senior Manager of Product Sustainability, REI; Co-Chair, PeopleForBikes Sustainability Working Group
Theresa McKenney, Director of Sustainability, NEMO Equipment; Representative, Outdoor Industry Association Sustainability Advisory Council and Climate Action Corps

Introduced by: Bonnie Tu, Chairperson, Giant Group
Moderator: Seth Nesselhuf, Director of Corporate Social Responsibility, QBP

SESSION
Electric Bicycle Regulations and Risk — 2.0
Erika Jones, Partner, Mayer Brown
Matt Moore, General + Policy Counsel, PeopleForBikes

Introduced by: Larry Pizzi, Board Member, PeopleForBikes Coalition Board; GM, Alta Cycling Group

4:15 p.m.

Daily Wrap Up and Calls to Action
Biju Thomas, Founder, Basecamp Canteen
Bernie Doering, Vice Chair, BPSA TAC

4:30 p.m.

Office Hours + Networking Time

5:30 p.m. - 6:15 p.m.

Fearless Future Happy Hour

How Gravel Shifted Cycling’s Paradigm of Inclusion
Amy Charity, Co-Founder, SBT Gravel 
Introduced by: Jordan Trout, Director of Marketing, PeopleForBikes

Location: Doheny State Beach

6:30 p.m. - 9:00 p.m.

Beachside Dinner @ Doheny State Beach 

9:00 p.m. +

After Hours | OverVue Lounge