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Agenda at a Glance
check back frequently for updates
tuesday, march 17
wednesday, march 18
thursday, march 19
Morning
International Brunch
The Capistrano Room at Laguna Cliffs Marriott Resort + Spa
Afternoon
Registration + Packet Pickup
Laguna Cliffs Marriott Resort + Spa
Dana Point Your Way
Committee Meetings
Connect with your committee lead for details.
Evening
Opening Reception
sponsored by
Del Mar Lawn, Laguna Cliffs Marriott Resort + Spa
Welcome to the 2026 Bicycle Leadership Conference Dinner
sponsored by
SPEAKERS
Jose Maldonado
Chief Marketing Officer
PeopleForBikes
Jenn Dice
President + CEO
PeopleForBikes
Nolan Moser
Assistant Vice President, Bicycle Division
Shimano North America
Blair Clark
Head of Two Wheeled Business Development
Spoke Safety
Keynote
James L. Oberstar Awards
SPEAKERS
John Burke
President
Trek Bicycle
After Hours
Tour de Trivia
sponsored by
Richard Henry Dana Ballroom
SPEAKERS
Jordan Trout
Director of Marketing
PeopleForBikes
Brady Carman
NWA Bike Business Program Manager
PeopleForBikes
Morning
Dawn Patrol
Bike Rides + Activities
Hotel porte cochère
road Ride sponsored by
MTB + emtb Ride sponsored by
Coffee + Networking Breakfast
sponsored by
Overvue Lounge + Patio
Welcome to the 2026 Bicycle Leadership Conference
Richard Henry Dana Ballroom, Laguna Cliffs Marriott Resort + Spa
SPEAKERS
Alison Tetrick
Professional Cyclist
Saga Ventures
Keynote
Ideas That Move Us
SPEAKERS
Jenn Dice
President + CEO
PeopleForBikes
Keynote
Built to Last: What Endures When Everything Changes
SPEAKERS
Chip Conley
Founder
Modern Elder Academy
Keynote
Cycling For A Better Future
Welcome + Introduction | An Le, Board Chair, PeopleForBikes
SPEAKERS
Phoebe Liu
CEO
Giant Group
An Le
Head of Global Marketing
Giant Group
Networking Break + Data Suite Q+A
sponsored by
General Session
Ride to Play: Bikes as Path to Youth Sports
SPEAKERS
Tom Farrey
Founder
The Aspen Institute’s Sports + Society Program
afternoon
Class Photo + Lunch
sponsored by
Keynote
The Next Generation: Youth Cycling and the Future of Our Industry
SPEAKERS
Mike Sinyard
Founder
Specialized Bicycle Components
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
SPEAKERS
Bob Burns
Global Advocacy
Trek Bicycle
Nolan Moser
Assistant Vice President, Bicycle Division
Shimano North America
John Munhall
Director of Product Management
Giant Group
Esther Walker
Executive Director
Outride
Rob Cappucci
Director of Advocacy + Industry
SRAM
Kevin Adams
Co-Founder + Treasurer
Wheel Fun
General Session
AI and the Bike Business
SPEAKERS
Mark Riedy
Co-Founder + COO
TRUE Comms
Jesse Porter
Managing Director of the Americas
Specialized Bicycle Components
Ryan Cooper
Advanced Tech + Innovation Advisor
USA Cycling
Mark Cote
Head of Product
Zwift
Networking Break
sponsored by
General Session
Operating at the Speed of Business: Data Suite Insights
SPEAKERS
Liam Donoghue
Bicycle Industry Senior Research Manager
PeopleForBikes
Peter Woolery
Founder
Bicycle Market Research, LLC
Jennifer Boldry
President
Breakaway Research Group
Matt Tucker
Executive Director, Client Development
Circana
David Wert
President
Workstand
General Session
Introducing No Hands: The Wild Ride of the Schwinn Bicycle Company | Trailer Sneak Peek
SPEAKERS
Jim Packer
President of Worldwide TV Distribution
Lionsgate
Evening
Fearless Future Happy Hour
sponsored by
SPEAKERS
Rachael Burnside
Head of PR + Social
SHIFT Active Media
Jordan Trout
Director of Marketing
PeopleForBikes
Ocean Institute Dinner
sponsored by
Morning
Dawn Patrol
Bike Rides + Activities
Hotel porte cochère
road Ride sponsored by
MTB + Emtb Ride sponsored by
Breakfast
Coffee + Networking Breakfast
sponsored by
Overvue Lounge + Patio
Welcome to Day 3 of the Bicycle Leadership Conference
Richard Henry Dana Ballroom, Laguna Cliffs Marriott Resort + Spa
Keynote
Leading Through Complexity: How to Move Faster Without Losing Focus
SPEAKERS
Jon McNeill
CEO + Co-Founder
DVx Ventures
Leadership Lesson
Rethinking the Playbook: How Lectric eBikes Took a Different Path
SPEAKERS
Levi Conlow
CEO
Lectric eBikes
Robby Deziel
Chief Innovation Officer
Lectric eBikes
Networking + Data Suite Ask-Me-Anything
sponsored by
Leadership Lesson
Beyond the Core: Growing Participation by Opening the Tent
SPEAKERS
Heather Dietrick
Chief Media Officer
Outside Interactive
Afternoon
Lunch
sponsored by
Leadership Lesson
Profitability Lessons From Merchandising Across Cycle, Snow, Water, and Climb
SPEAKERS
Alicia Applegate
Head of Action Sports Merchandising
REI
General Session
PeopleForBikes Foundation Highlights
SPEAKERS
Ravi Rajcoomar
Vice President, Partnerships + Events
PeopleForBikes
General Session
E-Moto: The Phantom Menace
SPEAKERS
Senator Catherine Blakespear
State Senator
California
Tarrell Kullaway
Executive Director, Marin County Bicycle Coalition
Councilmember, Town of San Anselmo
Dr. Ash Lovell
Vice President of Government Affairs
PeopleForBikes
Christy LaCurelle
President + CEO
MIC, MSF, SVIA, + ROHVA
Networking Break
sponsored by
General Session
The Road Ahead: What Riders, and Leaders Are Telling Us About 2026 and Beyond
SPEAKERS
Doug Baker
Chief Strategy Officer
SHIFT Active Media
General Session
Inside the 2026 Tariff Landscape: What It Costs, What It Breaks, and How Leaders Adapt
SPEAKERS
Amy Koch
Director of Mass Sales
Revelyst
Ken Lousberg
CEO
Sram
Matt Moore
General + Policy Counsel
PeopleForBikes
Closing Remarks
Happy Hour
sponsored by
Featuring BLC Honors and BPSA Awards
Closing Dinner
sponsored by
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