Dana Point, California
March 14-16, 2023
Presented by PeopleForBikes

Don't Miss BLC 2023

register now


Full Days






register now
Rainbow Divider
The Bicycle Leadership Conference (BLC) is the world’s foremost education and networking event for the bicycle industry. The BLC returns to Dana Point, California, March 14-16, 2023, bringing leaders together from across the industry to tackle the most important issues facing bicycling.

The conference includes inspiring keynotes, educational sessions, engaging networking opportunities, and, of course, plenty of time to enjoy spectacular local bike rides. Home to many of the bicycle industry’s top brands, Southern California is the premier destination for the conference.
Morning ride at BLC
Jenn Dice at BLC
Speaker at BLC
BLC 2022 Attendees
BLC Attendees
BLC Speaker
BLC signage
Left Arrow
Right Arrow


PeopleForBikes, the bicycle industry’s trade association, with more than 300 supplier members and 1.4 million grassroots supporters, organizes the Bicycle Leadership Conference every year to bring the industry together, collaborate, lead, and realize our vision for better bicycling across America. This conference is the opportunity to share and discuss the big and bold ideas, as well as challenges, that unite us for more and better bicycling nationwide. As an industry leader, your participation and voice is crucial to the future direction and success of bicycling and the bike business.

rainbow divider
“The content and deep dives into issues facing the industry are super timely. PeopleForBikes’ team always puts together incredibly professional events that allow us to connect on common challenges and learn from one another.”
An Le
Vice Chair, PeopleForBikes Board of Directors
Global Marketing Director, Giant Bicycles
“In 2022, the BLC had a great mix of topics and experts from both in and outside the bike industry. Between how to build successful corporate cultures and the future of electric bicycles and access, there’s something for every industry leader and the topics they care most about.”
Gloria Hwang
Board Member, PeopleForBikes Board of Directors
Founder + CEO, Thousand Helmets
“The energy at the BLC is contagious. Having the opportunity to network with my peers is crucial to building lasting relationships. The less formal dinner in the evening and the morning bike rides gave me lots of time to connect with folks I haven’t seen in a long time and meet new people. Attending the conference is a highlight of my year.”
Milay Galvez
Chair, PeopleForBikes MEEM Subcommittee
Director of Advocacy and Engagement, BikeCo
Rainbow Divider
PeopleForBikes secured a discounted room block at the conference hotel — Laguna Cliffs Hotel and Resort — for $334 per night. Book now to reserve a room at the discounted rate before they run out.
Rainbow Divider
We have a limited number of scholarships available for BIPOC, members of the LGBTQIA+ community, and veterans to attend the Bicycle Leadership Conference. Please complete this form to apply.
Santa CruzAct LabTrekBest Payment SolutionsBoschBike FlightsGTSpokeReserveShimanoBest Payment SolutionsHuffyCerveloSmartEtalingNBDAYubaSRAM