MARK YOUR CALENDARS
PeopleForBikes organizes the Bicycle Leadership Conference to bring together leaders in the industry to collaborate, learn and realize our collective vision of transforming America into the best bicycling nation in the world.
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Join us for inspiring keynotes, educational sessions, networking and, of course, spectacular bike rides followed by cold, refreshing drinks.
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MARCH 14-16, 2023
PRESENTED BY
Bicycle Leadership Conference – DANA POINT

DON'T MISS OUT ON THE BLC

VIEW THE AGENDA FROM BLC — DANA POINT 2022
Bicycle Leadership Conference – DANA POINT

REGISTRATION

Registration opens January 10, 2023. The first 10 registrants will receive complimentary room upgrades.
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Day 1
Day 2
Theme: Better Biking for All
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 1 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Adaptive Cyclists: Inspiring Athletes Show Us What’s Possible
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Session description: In this live session, cyclist Clara Brown and sprinter Jerryd Wallace will share their journeys to the 2020 Paralympic Games in Tokyo and highlight how the power of community, passion and perseverance can accomplish truly monumental feats.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Made and Assembled in the USA: What Could It Mean for the Industry? 

‍Session description: The bicycle industry, like many, has been deeply affected by the pandemic, trade wars and rapid price increases in international freight. This panel will bring together experts from across the industry to explore the potential for U.S. production to help stabilize the supply chain, generate new jobs and what it would take to make onshoring happen.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
Theme: Bikes: A Climate Solution
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 2 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Industry Sustainability: Doing Our Part to Tackle Climate Change

‍Session description: Everyday, the bicycle industry is presented with opportunities to make our internal and external operations more sustainable. Whether your business is just embarking on its sustainability journey or you have already made great strides, every step, large or small, is one towards progress. In this session, you will learn and gain inspiration from industry leaders who are paving the way in this space. From packaging, to marketing, to corporate partnerships, our choices make a difference as we learn and grow together to combat climate change.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Closing the Loop: Industry Campaign for Electric Bicycle Battery Recycling

‍Session description: As more and more riders discover the joy and convenience of electric bicycles, the need for convenient and sustainable battery recycling solutions has become apparent. PeopleForBikes proactively addressed this need by collaborating with Call2Recycle to develop a voluntary battery recycling program for the U.S. bicycle industry. In this session, you will learn more about this initiative, hear from current program participants and have the opportunity to get involved and support the long-term and sustainable adoption of electric bicycles.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
SUBJECT MATTER EXPERTS

LEADING VOICES OF THE BLC

Erika Z. Jones
Susan Viscon
Dr. Geetesh Goyal
Allison Straub
Robin Thurston
Joe Graney
Vincent Salabye
Rahsaan Bahati
Quinn Brett
Eliot Jackson
Dr. Jennifer Boldry
John Burke
FEATURED STORIES + NEWS
News
How Movement on Trade Policy Is Affecting the Bike Industry
Last year, PeopleForBikes published our 2021 Trade Policy Agenda, outlining the U.S. bicycle industry’s policy recommendations for Congress and the Biden-Harris administration, and shared it across Washington, D.C.
PeopleForBikes
News
How Bicycling Changed During a Pandemic
Data collected by PeopleForBikes’ new Business Intelligence Hub mirrored the headlines — Americans were riding bikes at unprecedented levels, increased sales of bicycles left store shelves and bike shops critically low of inventory and cities were closing streets to make way for this surge in bicycling.
PeopleForBikes
News
Exciting Times To Go Even Bigger for Bikes
What an exciting time for our industry! Over the last 20 months, PeopleForBikes has been working around the clock to capitalize on all this new bike momentum, to improve bike infrastructure and the bike business nationwide. While I remain acutely aware of COVID-19’s impact on our industry and society, every person I speak to, from company heads to sales floor associates, is seeing huge opportunities for bikes.
Jenn Dice, PeopleForBikes President and CEO
News
BLC — Dana Point Has Something for Everyone
The 2022 Bicycle Leadership Conference, taking place March 21-23 at the Laguna Cliffs Marriott Resort and Spa in Dana Point, California, is the premier event for bicycle industry leaders to gather, collaborate, learn and shape the future of bicycling. Not only that, it’s also a great time to get out and experience everything the incredible Southern California location has to offer.
PeopleForBikes

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