TUCSON, ARIZONA
MARCH 18-20, 2025
Presented by PeopleForBikes
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Don’t miss out on the conversations moving our industry forward alongside countless networking opportunities to learn from more than 250 of the bike industry’s best and brightest, only at the 2025 Bicycle Leadership Conference.
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Inspirational Keynotes
A dynamic mix of speakers will dive into the intersection of cycling and culture and unpack opportunities to capitalize on innovation in bicycling, including positioning bikes at the center of the growing health and wellness movement.
Innovative Leadership Lessons
Top industry voices will share how they developed their leadership style to adapt to an evolving industry landscape. Hear how you can remain agile and future-proof your business practices to welcome new riders and new customers.
Engaging Peer-to-Peer Discussions
Subject matter experts will address pressing questions from the industry around retaining pandemic-era riders, current and future regulatory issues, prioritizing sustainability, using technology to make better business decisions, and capitalizing on the momentum of electric bicycles.

BICYCLE LEADERSHIP CONFERENCE REGISTRATION

Registration opens on december 7, 2023

$1,799 for PeopleForBikes Coalition Members
$1,999 for Non-members

Additional discounts are available for PeopleForBikes subcommittee members, BIPOC, veterans, members of the LGBTQ+ community, and advocacy attendees. Contact
info@peopleforbikes.org for more details.

register

Book Your Hotel Stay at Loews Ventana Canyon Resort

Everything BLC happens here!
BOOK YOUR ROOM

WHY SHOULD I ATTEND THE BICYCLE LEADERSHIP CONFERENCE?

PeopleForBikes, the bicycle industry’s trade association, with more than 300 supplier members and 1.4 million grassroots supporters, organizes the Bicycle Leadership Conference every year to bring the industry together, collaborate, lead, and realize our vision for better bicycling across America. This conference is the opportunity to share and discuss the big and bold ideas, as well as challenges, that unite us for more and better bicycling nationwide. As an industry leader, your participation and voice is crucial to the future direction and success of bicycling and the bike business.

“In 2022, the BLC had a great mix of topics and experts from both in and outside the bike industry. Between how to build successful corporate cultures and the future of electric bicycles and access, there’s something for every industry leader and the topics they care most about.”
Gloria Hwang
Board Member, PeopleForBikes Board of Directors
Founder + CEO, Thousand Helmets
“The energy at the BLC is contagious. Having the opportunity to network with my peers is crucial to building lasting relationships. The less formal dinner in the evening and the morning bike rides gave me lots of time to connect with folks I haven’t seen in a long time and meet new people. Attending the conference is a highlight of my year.”
Milay Galvez
Chair, PeopleForBikes MEEM Subcommittee
Director of Advocacy and Engagement, BikeCo
“The content and deep dives into issues facing the industry are super timely. PeopleForBikes’ team always puts together incredibly professional events that allow us to connect on common challenges and learn from one another.”
An Le
Vice Chair, PeopleForBikes Board of Directors
Global Marketing Director, Giant Bicycles
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THESE BRANDS ARE ATTENDING, ARE YOU?

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LAGUNA CLIFFS RESORT
PeopleForBikes secured a discounted room block at the conference hotel — Laguna Cliffs Hotel and Resort — for $334 per night. To book your room please contact Virginia Linker at virginia.linker@lagunacliffs.com or call to book at 949-487-7561.
BOOK YOUR HOTEL
SCHOLARSHIPS
We have a limited number of scholarships available for BIPOC, members of the LGBTQIA+ community, and veterans to attend the Bicycle Leadership Conference. Please complete this form to apply.

ATTENDING BRANDS

THANK YOU TO OUR 2024 SPONSORS