The in-person Bicycle Leadership Conference returns to sunny California March 21-23, 2022, for three days of discussions on the most important issues facing bicycling and the bike industry. Plus, inspiring keynotes, educational sessions, networking and, of course, spectacular bike rides.
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MARCH 21-23, 2022
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AGENDA

THE AGENDA

Keynote speakers include the extremely popular Guy Raz, host of NPR’s top-rated podcasts “How I Built This” and “Wisdom From The Top” and best-selling author Polly LaBarre, founding member of Fast Company and co-author of “Mavericks at Work: Why the Most Original Minds in Business Win.”

Additional topics will cover new riders and consumer behaviors, trade and tariff issues, global supply chain and labor challenges, diverse talent attraction and retention, public lands issues and all things electric bicycles — access, legislation, regulations, incentives and battery recycling. A detailed agenda and list of speakers is coming soon.
DAY 1DAY 2
KEYNOTE: How He Built Simplehuman — A Conversation With Founder Frank Yang, Hosted by Guy Raz of NPR’s “How I Built This” and “TED Radio Hour”

The Great Resignation Meets the Hybrid Future of Work (Current State)
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Brands Leading the Conversation on Sustainability and Inclusion
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Global Supply: Can It Be Fixed?

Micromobility and Tech: Why CES Had More Bikes Than Ever Before
KEYNOTE: Creative Companies and Courageous Leaders — Turning Culture Into Competitive Advantage With Best-Selling Author Polly LaBarre

Welcoming Diverse Participation: The Changing Face of Ridership
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Change Agents: Rapid Industry Consolidation and Outside Investor Growth
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Say Hello to Your New Customers
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Regulations and Risk: Is That Bike an Electric Bicycle?

Day 1
Day 2
Theme: Better Biking for All
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 1 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Adaptive Cyclists: Inspiring Athletes Show Us What’s Possible
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Session description: In this live session, cyclist Clara Brown and sprinter Jerryd Wallace will share their journeys to the 2020 Paralympic Games in Tokyo and highlight how the power of community, passion and perseverance can accomplish truly monumental feats.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Made and Assembled in the USA: What Could It Mean for the Industry? 

‍Session description: The bicycle industry, like many, has been deeply affected by the pandemic, trade wars and rapid price increases in international freight. This panel will bring together experts from across the industry to explore the potential for U.S. production to help stabilize the supply chain, generate new jobs and what it would take to make onshoring happen.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
Theme: Bikes: A Climate Solution
8:30 - 9:00 a.m. PT:
Optional Networking
9:00 - 9:05 a.m. PT:
Welcome to Day 2 by Jenn Dice, Chief Executive Officer, PeopleForBikes
9:05 - 10:00 a.m. PT:
Industry Sustainability: Doing Our Part to Tackle Climate Change

‍Session description: Everyday, the bicycle industry is presented with opportunities to make our internal and external operations more sustainable. Whether your business is just embarking on its sustainability journey or you have already made great strides, every step, large or small, is one towards progress. In this session, you will learn and gain inspiration from industry leaders who are paving the way in this space. From packaging, to marketing, to corporate partnerships, our choices make a difference as we learn and grow together to combat climate change.
10:00 - 10:30 a.m. PT:
Break/Networking/Lunch
10:30 - 11:45 a.m. PT:
Closing the Loop: Industry Campaign for Electric Bicycle Battery Recycling

‍Session description: As more and more riders discover the joy and convenience of electric bicycles, the need for convenient and sustainable battery recycling solutions has become apparent. PeopleForBikes proactively addressed this need by collaborating with Call2Recycle to develop a voluntary battery recycling program for the U.S. bicycle industry. In this session, you will learn more about this initiative, hear from current program participants and have the opportunity to get involved and support the long-term and sustainable adoption of electric bicycles.
11:45 a.m. - 12:30 p.m. PT:
Optional Networking
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Registration for the Bicycle Leadership Conference is $1,299 for PeopleForBikes members and $1,499 for non-members. Ticket prices increase $100 on Feb. 19, 2022 — secure a priority pass by reserving your spot today!
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SCHOLARSHIP

We have a limited number of scholarships available for BIPOC, members of the LGBTQIA+ community and veterans to attend the Bicycle Leadership Conference. Please contact Ashley Seaward for questions and information on how to apply.
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GROUP RATES

PeopleForBikes is offering discount registration pricing for organizations with three or more attendees. Contact Ashley Seaward if your organization is interested in taking advantage of this discount.
FEATURED STORIES + NEWS
News
How Movement on Trade Policy Is Affecting the Bike Industry
Last year, PeopleForBikes published our 2021 Trade Policy Agenda, outlining the U.S. bicycle industry’s policy recommendations for Congress and the Biden-Harris administration, and shared it across Washington, D.C.
PeopleForBikes
News
How Bicycling Changed During a Pandemic
Data collected by PeopleForBikes’ new Business Intelligence Hub mirrored the headlines — Americans were riding bikes at unprecedented levels, increased sales of bicycles left store shelves and bike shops critically low of inventory and cities were closing streets to make way for this surge in bicycling.
PeopleForBikes
News
Exciting Times To Go Even Bigger for Bikes
What an exciting time for our industry! Over the last 20 months, PeopleForBikes has been working around the clock to capitalize on all this new bike momentum, to improve bike infrastructure and the bike business nationwide. While I remain acutely aware of COVID-19’s impact on our industry and society, every person I speak to, from company heads to sales floor associates, is seeing huge opportunities for bikes.
Jenn Dice, PeopleForBikes President and CEO
News
BLC — Dana Point Has Something for Everyone
The 2022 Bicycle Leadership Conference, taking place March 21-23 at the Laguna Cliffs Marriott Resort and Spa in Dana Point, California, is the premier event for bicycle industry leaders to gather, collaborate, learn and shape the future of bicycling. Not only that, it’s also a great time to get out and experience everything the incredible Southern California location has to offer.
PeopleForBikes

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