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Speakers
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Aimee Ross
Senior Director of Strategic Partnerships
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Alicia Applegate
Head of action sports merchandising
Thursday, march 19 @ 1:00 PM
General Session
Profitability Lessons From Merchandising Across Cycle, Snow, Water, and Climb
Allison Tetrick
Professional Cyclist
Wed + THUR, March 18 + 19 @ 9:00 am
BLC 2026 Host
Amy Koch
Director of Mass Sales
Thursday, March 19 @ 3:50 pm
General Session
Inside the 2026 Tariff Landscape: What It Costs, What It Breaks, and How Leaders Adapt
An Le
Head of Global Marketing
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Anne Hed
ceo
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Blair Clark
Head of Two Wheeled Business Development
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Bob Burns
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Senator Catherine Blakespear
State Senator
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Chip Conley
founder
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Christy LaCurelle
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
David Wert
president
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Doug Baker
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Esther Walker
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Gloria Hwang
Founder + CEO
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Heather Dietrick
Chief Media Officer
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Jenn Dice
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Dr. Jennifer Boldry
Applied Innovation Leader
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Jesse Porter
Managing Director of the Americas
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Jim Packer
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
John Burke
president
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
John Munhall
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Jon McNeill
ceo + Co-founder
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Jose Maldonado
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Juliet Scott-Croxford
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Ken Lousberg
CEO
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Ken Vinson
Founder
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Kevin Adams
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Levi Conlow
CEO
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Liam Donoghue
Bicycle Industry Senior Research Manager
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Mark Cote
head of product
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Mark Riedy
founder + CEO
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Matt Moore
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Matt Tucker
Executive Director, Client Development
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Mike Sinyard
founder
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Nolan Moser
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Peter Woolery
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Phoebe Liu
CEO
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Rachael Burnside
Head of PR + Social
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Rahsaan Bahati
Founder
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Ravi Rajcoomar
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Rob Cappucci
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Robby Deziel
Chief Innovation Officer
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Ryan Cooper
Advanced Tech + Innovation Advisor
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Tarrell Kullaway
Executive Director
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Tom Farrey
Global Advocacy
wednesday, March 18 @ 10:00 am
Welcome + Introduction
Cycling For A Better Future
Alicia Applegate
X
REI
Head of Action Sports Merchandising
Thursday, March 19, 2026
General Session
Profitability Lessons From Merchandising Across Cycle, Snow, Water, and Climb
Alicia Applegate
REI
Head of Action Sports Merchandising
Allison Tetrick
X
Saga Ventures
Professional Cyclist
Allison Tetrick
Saga Ventures
Professional Cyclist
Amy Koch
X
Revelyst
Director of Mass Sales
Amy Koch
Revelyst
Director of Mass Sales
An Le
X
Giant Group
Head of Global Marketing
An Le
Giant Group
Head of Global Marketing
Blair Clark
X
Spoke Safety
Head of Two Wheeled Business Development
Blair Clark
Spoke Safety
Head of Two Wheeled Business Development
Bob Burns
X
Trek Bicycle
Global Advocacy
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Bob Burns
Trek Bicycle
Global Advocacy
Chip Conley
X
Modern Elder Academy
Founder
Wednesday, March 18, 2026
Keynote
Built to Last: What Endures When Everything Changes
Chip Conley
Modern Elder Academy
Founder
David Wert
X
Workstand
President
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
David Wert
Workstand
President
Esther Walker
X
Outride
Executive Director
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Esther Walker
Outride
Executive Director
Heather Dietrick
X
Outside Interactive
Chief Media Officer
Thursday, March 19, 2026
General Session
Beyond the Core: Growing Participation by Opening the Tent
Heather Dietrick
Outside Interactive
Chief Media Officer
Jenn Dice
X
PeopleForBikes
President + CEO
Jenn Dice
PeopleForBikes
President + CEO
Jennifer Boldry
X
NAXION
Applied Innovation Leader
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Jennifer Boldry
NAXION
Applied Innovation Leader
Jesse Porter
X
Specialized Bicycle Components
Managing Director of the Americas
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Jesse Porter
Specialized Bicycle Components
Managing Director of the Americas
Jim Packer
X
Lionsgate
President of Worldwide TV Distribution
Wednesday, March 18, 2026
Keynote
Film Premiere | No Hands: The Story of the Iconic American Bike Brand Schwinn
Jim Packer
Lionsgate
President of Worldwide TV Distribution
John Burke
X
Trek Bicycle
President
John Burke
Trek Bicycle
President
John Munhall
X
Giant Group
Director of Product Management
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
John Munhall
Giant Group
Director of Product Management
Jon McNeill
X
DVx Ventures
CEO + Co-Founder
Thursday, March 19, 2026
Keynote
Leading Through Complexity: How to Move Faster Without Losing Focus
Jon McNeill
DVx Ventures
CEO + Co-Founder
Jose Maldonado
X
PeopleForBikes
Chief Marketing Officer
Jose Maldonado
PeopleForBikes
Chief Marketing Officer
Ken Lousberg
X
Sram
CEO
Thursday, March 19, 2026
General Session
Inside the 2026 Tariff Landscape: What It Costs, What It Breaks, and How Leaders Adapt
Ken Lousberg
Sram
CEO
Kevin Adams
X
Wheel Fun
Co-Founder + Treasurer
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Kevin Adams
Wheel Fun
Co-Founder + Treasurer
Levi Conlow
X
Lectric eBikes
CEO
Thursday, March 19, 2026
Leadership Lesson
Rethinking the Playbook: How Lectric eBikes Took a Different Path
Levi Conlow
Lectric eBikes
CEO
Liam Donoghue
X
PeopleForBikes
Bicycle Industry Senior Research Manager
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Liam Donoghue
PeopleForBikes
Bicycle Industry Senior Research Manager
Mark Cote
X
Zwift
Head of Product
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Mark Cote
Zwift
Head of Product
Mark Riedy
X
TRUE Comms
Co-Founder + COO
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Mark Riedy
TRUE Comms
Co-Founder + COO
Matt Tucker
X
Circana
Executive Director, Client Development
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Matt Tucker
Circana
Executive Director, Client Development
Mike Sinyard
X
Specialized Bicycle Components
Founder
Mike Sinyard
Specialized Bicycle Components
Founder
Nolan Moser
X
Shimano North America
Assistant Vice President, Bicycle Division
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Nolan Moser
Shimano North America
Assistant Vice President, Bicycle Division
Peter Woolery
X
Bicycle Market Research, LLC
Founder
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Peter Woolery
Bicycle Market Research, LLC
Founder
Phoebe Liu
X
Giant Group
CEO
Wednesday, March 18, 2026
Leadership Lesson
Cycling For A Better Future
Phoebe Liu
Giant Group
CEO
Rachael Burnside
X
SHIFT Active Media
Head of PR + Social
Rachael Burnside
SHIFT Active Media
Head of PR + Social
Ravi Rajcoomar
X
PeopleForBikes
Vice President, Partnerships + Events
Ravi Rajcoomar
PeopleForBikes
Vice President, Partnerships + Events
Rob Cappucci
X
SRAM
Director of Advocacy + Industry
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Rob Cappucci
SRAM
Director of Advocacy + Industry
Robby Deziel
X
Lectric eBikes
Chief Innovation Officer
Thursday, March 19, 2026
Leadership Lesson
Rethinking the Playbook: How Lectric eBikes Took a Different Path
Robby Deziel
Lectric eBikes
Chief Innovation Officer
Ryan Cooper
X
USA Cycling
Advanced Tech + Innovation Advisor
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Ryan Cooper
USA Cycling
Advanced Tech + Innovation Advisor
Senator Catherine Blakespear
X
California
State Senator
Senator Catherine Blakespear
California
State Senator
Tarrell Kullaway
X
Marin County Bicycle Coalition
Executive Director
Thursday, March 19, 2026
General Session
E-Moto: The Phantom Menace
Tarrell Kullaway
Marin County Bicycle Coalition
Executive Director
Tom Farrey
X
The Aspen Institute’s Sports + Society Program
Founder
Wednesday, March 18, 2026
General Session
Ride to Play: Bikes as Path to Youth Sports
Tom Farrey
The Aspen Institute’s Sports + Society Program
Founder
Questions? Contact us at
info@peopleforbikes.org
| Visit us at
peopleforbikes.org
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