TUCSON, ARIZONA
MARCH 26-29, 2024
Presented by PeopleForBikes

SESSIONS

Check Back Frequently For Updates

session times and locations to be announced
KEYNOTE
What Not to Learn From Silicon Valley
CEOs and their teams travel to Silicon Valley every year to discover the secrets of its success. Countless books tell the stories of tech entrepreneurs who defied the odds to change the world and become unfathomably rich. However, lately, that novelty is wearing thin. Those captivating newcomers matured into a mixed bag of companies competing for domination and the inspiring lessons about how to innovate toward greatness are tarnished by the new reality. Randy Komisar has been a denizen of Silicon Valley and the innovation economy for decades and brings a critical, insider perspective to the world of entrepreneurship. In an interactive keynote, he will share some of the key lessons of Silicon Valley, both good and bad, that can help your company navigate the current business landscape. Bring your questions and be ready to speak your mind.
SPEAKER:
Randy Komisar, Author, Executive, and Investor in Innovation, Kleiner Perkins

A Trailblazer's Journey Through Entrepreneurship and Cycling

Discover the power of perseverance and seizing opportunity with Nicole Johnson who transitioned from the corporate world to the startup scene as the co-founder of Boyd Cycling. Johnson’s strategic leadership decisions to shift operations onshore and invest in manufacturing equipment during the pandemic not only sustained Boyd’s growth but also positioned the company ahead during turbulent headwinds.
SPEAKER:
Nicole Johnson, Co-Founder, Boyd Cycling

Cycling Renaissance: Europe's Path to Adding 50 Million Riders and Industry Metamorphosis

Join Kevin Mayne, CEO of Cycling Industries Europe, as he dives into the dynamic landscape of European cycling and the imminent industry transformation set to redefine the global market. Explore the ambitious initiative to get 50 million more Europeans riding bikes while unpacking the role of sustainability, transparency, and digitalization in reshaping the industry. Discover how embracing these evolutions will not only drive innovation and efficiency but also position Europe as a trailblazer in the future of bicycling worldwide.
SPEAKER:
Kevin Mayne, CEO, Cycling Industries Europe

From DEI to Belonging: The Importance of Inclusive Workplaces

In today’s heated political climate and uncertain economic landscape, it can be easy to write off diversity, equity, and inclusion (DEI) initiatives. But especially when times feel lean, it is crucial to double down on ensuring your employees feel accepted, valued, and included in the workplace. Join industry DEI professionals for a conversation highlighting why belonging is essential to retaining staff and growing organizational resiliency alongside best-in-class examples of bike businesses excelling in this space.
SPEAKER:
Aparna Rajagopal-Durbin, Founder, Avarna Group
Angela Williams, Head of Talent + Inclusion, SRAM
Zipporah Allen, Chief Business Officer, Strava

Lessons From (Re)building Product Brands

From humble beginnings to leading global companies, Phil Molyneux, CEO of Rad Power Bikes, shares invaluable insights from his journey of building a career and businesses, including navigating fragile environments, making tough decisions, and identifying pivotal moments to transform brands into industry mainstays through creativity, innovation, and resilience.
SPEAKER:
Phil Molyneux, CEO, Rad Power Bikes

Navigating Legislative Solutions to E-Bike Issues

As 2024 state legislative sessions kick into high gear, legislators are tackling challenging issues including multi-mode electric bicycles, out-of-class products, and rider safety concerns. Utah State Representative Jeffrey D. Stenquist shares his insights on a new state bill (H.B. 85) addressing the gray area between electric bicycles and electric mopeds and scooters. PeopleForBikes Policy Council Matt Moore joins Representative Stenquist to unpack why Utah took steps to regulate these products and how this legislation can change recreation and ridership for the better.
SPEAKER:
Jeffrey D. Stenquist, Utah State Representative
Matt Moore, Policy Council, PeopleForBikes

Riding a Wave of Diversity: Lessons and Insights from Surfing’s Growth

Join Vipe Desai, executive director of the Surf Industry Members Association, as he explores what the bike industry can learn from the surfing community. Discover the value of creating welcoming spaces, embracing diversity, the power of inclusivity initiatives, and the importance of representation in marketing to grow participation. Learn how your business can make a difference as Desai discusses the role of community engagement, nonprofits, and minority-owned businesses in shaping the surfing scene and how these lessons can be applied to our industry.
SPEAKER:
Vipe Desai, Executive Director, Surf Industry Members Association

Show Me the Money: The Future of Outside Investment in Bicycling

Hear from three of the most influential bankers and investors in the cycling and outdoor space as they discuss the drastic and dramatic changes seen in the sector during the last few years. Learn from these market experts as they share their outlooks on what is ahead for the bike industry and help your company understand the current landscape and better position for changing times.
SPEAKER:
John Bastian, Director of Investment Banking, Baird
Nathan Pund, Managing Director, Houlihan Lokey
Michael Smith, Managing Director of Investment Banking, D.A. Davidson + Co.

The Best New Car is an E-Bike: How Leasing Can Change the Bike Industry

Twenty five years ago, the car industry showed us how successful the leasing business can be. How can the bike industry capitalize on leasing in the current market? Hear from Tomi Viiala, co-CEO of Stromer, one of the first brands to work directly with leasing companies to help them enter the cycling market. In 2023, more than 65% of the Stromer business in Belgium was done through leasing, with a similar trend seen in other countries including Germany, the Netherlands, and Switzerland. Viiala will share lessons learned from Stromer’s success in Europe, its recent leasing program launched in the Bay Area, and the massive opportunity to grow the U.S. bike leasing market.
SPEAKER:
Tomi Viiala, Co-CEO, Stromer

The Urgent Need for Engagement on Capitol Hill

Despite ongoing political battles in Congress, historic levels of partisanship, and uncertainties around the 2024 election, there is a collection of looming federal policy issues that will have real, bottom-line repercussions for our industry. Learn from former senior staffer on Capitol Hill, long-time lobbyist, and PeopleForBikes consultant Charles Cooper as he walks through the current landscape that demands bike industry engagement and how your business can easily elevate its influence to create change and help the bike industry achieve a higher level of effectiveness and clout similar to our peers in other industries.
SPEAKER:
Charles Cooper, Managing Partner and Founder, Brumidi Group

Together, We Can Outride Anything

Outride provides research, programs, and funding to empower the next generation of riders to experience the social, emotional, and cognitive benefits of bicycling. Partnering with more than 350 schools and 212 youth-focused cycling programs across the U.S. and Canada to get more kids riding, Outride’s work serves more than 50,000 youth every year. Learn more about Outride's mission and how your company can help increase accessibility, interest, and participation in youth cycling during this engaging conversation.
SPEAKER:
David Wood, Executive Director, Outride
Esther Walker, Research Director, Outride
Chazz Robinson, Grants and Programs Director, Outride

Winning With Generative AI: Crafting a Future-Ready Strategy

Explore the transformative world of generative AI with New York Times best-selling author Charlene Li. Learn how to integrate this emerging technology with your organization's core mission, enhancing competitive advantage, and driving long-term growth. Featuring insights into prioritizing initiatives, understanding workforce implications, and mitigating risks, this keynote shares foundational knowledge to develop a robust strategy that aligns with your objectives and prepares your organization for the future.
SPEAKER:
Charlene Li, Founder + CEO, Quantum Networks Group