Dana Point, California
March 14-16, 2023
Presented by PeopleForBikes


The Bicycle Leadership Conference brings together the best and brightest bike industry leaders to connect and tackle some of the boldest ideas and challenges facing bicycling now and in the future. It’s not all sessions, panels, keynotes — it’s also networking, peer-to-peer engagement, business development, and more. PeopleForBikes organized world-class opportunities to meet face-to-face with your colleagues in a more casual setting.

**Check back often for more activities and events, and as we confirm locations and times.**

Dawn Patrol Morning Bike Rides

Front Lobby Porte-cochère | 6:30 a.m.  
Road | Mountain | Electric
Networking on two wheels. With dedicated ride leaders, join guided bike rides leaving from Laguna Cliffs Resort each morning of the BLC. Shipping a bike and need a tune-up? Build and maintenance appointments are available Tuesday afternoon by request. Contact Mike Wilson at mike@eliteracingservice.com or by phone (call or text) 619-519-2463.

Road — Cheyne Parrott from Fizik will lead daily scenic coastal rides with varied distance and speed options.  Mike Wilson from Elite Racing Services will offer support and a follow car.

Mountain — Join mountain bike hall of fame legends Hans Rey and Richie Schley for a moderate, two-hour sunrise bike ride each morning at the nearby San Juan Capistrano Trails at Las Ramblas. Both MTBs and eMTBs are welcome. Basic singletrack experience is required. 

Electric — Justin Gottlieb and Dan Profeta from Yuba Bikes will lead casual morning e-bike rides, showcasing some of the best trails and vistas in the Dana Point area.

Sunrise Yoga With PeopleForBikes’ Kerri Salazar

Del Mar Lawn | 8:00 - 8:30 a.m.
Get zen each morning before the conference kicks off with PeopleForBikes’ own Kerri Salazar. With 25 years of experience in yoga, Kerri crafted this 30-minute, all levels welcome session to provide a moment of quiet and centering. Yoga mats are provided.


Front Lobby Porte-cochère | 6:45 a.m.
Want to stretch your legs before a day of conferencing? Come out for an easy sunrise jog around beautiful Dana Point paths on Wednesday and Thursday morning. We’ll adjust our route based on what folks want, but plan to jog 3-5 miles at a 10-minute-mile pace. Contact Kyler Blodgett (kyler@peopleforbikes.org) with any questions.

GT Happy Hour

Wednesday, March 14
Laguna Brick | 5:00 p.m.
The iconic brand GT has moved back to California and is ready to celebrate. Join PeopleForBikes, the GT team, and your industry peers to celebrate the company’s history and legacy during the GT Happy Hour. The happy hour will feature e-bike demos and the opportunity to meet GT legend Hans Rey.

Fearless Future Happy Hour

Thursday, March 16
Doheny State Beach | 5:30 p.m.
Returning to Dana Point, this networking event brings together women, trans, femme, and non-binary leaders in the bike industry to celebrate the diverse faces and voices of biking. This year’s happy hour features SBT GRVL Co-founder Amy Charity, discussing How Gravel Shifted Cycling’s Paradigm of Inclusion. Cocktails, mocktails, and light bites will be served. RSVPs are not required, but suggested. Please contact Jordan Trout (jordan@peopleforbikes.org) to RSVP or with any questions.


Looking for a specific type of networking? Marketing, finance, sustainability? Want to connect personally with an individual? Introducing BLC Office Hours, a new Bicycle Leadership Conference concept, focused on connecting individuals, talents, and resources. Information will be shared at registration on how to participate. 

Best of Dana Point Dinner

Wednesday, March 15
BLC Attendees will have the opportunity to experience the amazing coastal cuisine of Southern California on Wednesday evening at one of six restaurants in the city’s Lantern District. Each hosted by a PeopleForBikes staff and subcommittee member, you’ll be matched with a group of other leaders to get outside the box of a traditional conference dinner in a more personal setting at one of these amazing restaurants. Locations include: Glasspar, Whitestone, Jimmy’s Famous American Tavern, Luciana’s, and LUXE Restaurant.

Late Night Laguna: BPSA Awards + Karaoke

Join us in celebrating our BPSA Awards honorees with a one-of-a-kind evening of fun and entertainment. After a full day of sessions and learning, take a moment to shake off the serious alongside your colleagues and friends. You won’t want to miss our private karaoke experience, just for BLC attendees. Cocktails, mocktails, and light bites will be included. 

Laguna Cliffs Resort and Spa | Richard Henry Dana Ballroom | 9pm

Spoke Insights Showcase

Spoke invites you to a demonstration where for the first time, bikes digitally “see” cars and, more importantly, cars see bikes — transforming the safety of bicyclists. Register for an Insights Ride on Wednesday, March 14, via the link below and learn more about Spoke at www.spokesafety.com.

Experience E-Bike Anti-Lock Braking (ABS) with Bosch

ABS pioneer Bosch introduced a new braking system specifically for e-bikes. Brake more safely and confidently by preventing the front wheel from locking, helping avoid skidding. Experience the feeling of ABS for yourself during the BLC — Email Sarah.Duarte@us.bosch.com with the subject “I’d like to try Bosch e-bike ABS”.